By women, for women.
03 / 2015
A few years ago I started the women and beer movement. I spoke for hundreds of women’s organizations and associations, organized tours, workshops and events, on which hundreds of women tasted beers of any style. I found out that unlike what most beer marketers believed, women really do like beer, but don’t know it very well. Unknown and unloved.
“And the results of the recent research by Vlam proved that. Most women don’t give beer a chance. And I was just the same, a real ‘white wine bitch’, who discarded beer even before she really knew how it tasted. Because of that I began this positive movement to change this mentality.”
For these reasons I have been organizing brewing days for ladies: “No better way to show what’s beer all about than to invite women into the breweries.”
The beer is called Eva. The recipe is based on the feedback of many women’s organizations and associations. It is refreshing fruitig and hoppy beer bier of 6,2 % with citrus and grapefruit in the nose thanks to the American hop Cascade. The extra hop doesn’t make the beer more bitter, but more fruity. The notes of fruit (banana, peach) created by the yeast, and the ones created by the hop (citrus, grapefruit) blend beautifully. “Eva is designed to be a perfect aperitif, ideal to replace the cava or champagne.”
Every woman can become an Eva-lady through the competitions on social media. “We love chocolate, shopping, shoes, going out, wellness, ladies’ nights, and we love beer”, the Eva-ladies.
"Beer is beautiful, so are we. Join us and enjoy the most elegant drink in the world."
For the fifth time already we have brewed Eva. We are celebrating our first anniversary with a limited edition. We gave her a make-over, and she looks great in her new dress.
For the distribution of Eva we are working together with Grit Beverages. You can find the beer in several liquor stores in Belgium. To order Eva, please contact email@example.com.